Professional CV
Work Experience
Digital Campaign Manager
AdMaxim Inc.
Lahore,Pakistan
Responsible for planning, executing, and optimizing multi-channel digital campaigns for Global clients, with a focus on programmatic advertising and consistent performance enhancements.
• Successfully managed digital marketing campaigns for UK-based clients, consistently achieving 0.70%+ CTR and exceeding industry benchmarks.
• Strategically optimized budgets across Google Ads, Meta and programmatic platforms to maximize return on investment.
• Produced comprehensive weekly reports, performed A/B testing on creatives, targeting, and landing pages to drive continuous campaign improvement.
January 2024 - December 2025
Business, Operations & Marketing Virtual Intern
IEUK Bright Network
June 2023
Participated in a Virtual Internship with Bright Network, focusing on Business, Operations, and Marketing.
• Developed a comprehensive '1-pager' for Nestle's Quality Street Brand using Canva, highlighting social and environmental credentials.
• Collaborated with a team to enhance brand visibility and sustainability messaging on the company's website.
• Completed sector-focused workshops with industry leaders like Google and P&G, gaining valuable insights and skills.
Intern
Pearl Continental Lahore
Provided customer service and guest relations support at a leading hospitality establishment, ensuring high standards of service delivery.
• Performed front desk operations, addressing guest queries with professionalism and efficiency.
• Acquired hands-on experience in hospitality management and customer service, contributing to a positive guest experience.
September 2021 - October 2021
Education
MSc in Business Intelligence and Digital Marketing
Brunel University London
2022-2023
BSc in Business Administration
Royal Holloway, University of London
2018-2021
